AgroFresh Solutions, Inc. is participating in Fruit Attraction in Madrid Oct. 4-6 at booth 3C12. Organized by IFEMA MADRID and FEPEX, Fruit Attraction is an international trade show bringing together the fruit and vegetable industry.
AgroFresh representatives will showcase a full range of freshness solutions and digital technologies that enhance the quality and help extend the shelf life of fresh fruits and vegetables.
“We look forward to meeting again with our industry colleagues and customers to share our latest innovations and advancements for reducing food loss and waste,” said Julián Herráiz, general director. “We’re continually pushing the potential of our post-harvest solutions to benefit an expanding range of crops and markets to help improve freshness and quality at each step of the value chain for growers, packers and retailers.”
The company’s experts will also highlight several recent advancements during the show, including:
AgroFresh will also feature its platform directed to the citrus industry, SmartCitrus™ along with SmartFresh™, its flagship solution for pome fruit, stone fruit, persimmon, melon and other fruits.
Finally, the company will also celebrate some of its key accomplishments from the year. On Sept. 13, it received the Award for Innovation in Business granted by Cámara Valencia (Valencia Chamber of Commerce) in Spain. The company was one of five Valencian companies recognized and was selected from a pool of more than 50 nominations, evaluating, among other characteristics, innovative capacity, business strategy, strategic vision and adaptation to market needs, as well as the ability to collaborate with other companies or organizations in the development of R&D&I projects.
AgroFresh representatives will be available at Fruit Attraction in Hall 3 Booth 3C12 throughout the show.
For more information: Mary Roberts AgroFresh MRoberts@buzzmonkeyspr.com www.agrofresh.com
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