The Cold Hardy Citrus Association is a collaborative organization of more than 75 growers, processors, processors, and related companies of all sizes. It has orchards and packaging facilities in the Florida Panhandle, Eastern Alabama, and Southern Georgia , Will launch their newly created regional brand-Sweet Valley Citrus-at the New York Agricultural Products Fair on December 15th.

"Sweet Valley is a fabulous place," said Karen Nardozza, President and CEO of Moxxy, a marketing agency hired by CHCA to develop new regional brands and increase visibility. "Although you won’t find Sweet Valley on the map of the Southeastern Multi-State Region where CHCA members grow, harvest, and pack, the name is intended to provide an unforgettable nickname that describes the most popular citrus fruits grown in the region The quality of it. The climate there is cool-mainly Satsuma citrus."

The peak season of Sweet Valley Satsuma oranges is in full swing, and strong production is expected by mid-January. Sweet Valley Satsumas is famous for its outstanding flavor and sweetness. They are the favorites of Southeastern retailers, consumers, schools, and food service professionals.

“Our growers and packers distribute under a variety of brands and build their own brands, but everyone’s fruits have outstanding quality unique to our growing area,” said Jin Jones, the current president of CHCA. "The new Sweet Valley Citrus label and brand show buyers and consumers that this is a truly special fruit, grown on a small local farm-exactly what shoppers are looking for."

Buyers of agricultural products can talk to Sweet Valley Citrus representatives at Booth 572 of the New York Agricultural Products Show, visit sweetvalleycitrus.com or contact hello@sweetvalleycitrus.com for more information.

The fertile soil, warm summer, and cool spring and autumn have created super sweet, easy-to-peel and seedless fruits that consumers like. Sweet Valley Satsumas flew down from the shelves in cartons during the short season from October to January. Consumers look forward to them enthusiastically, providing retailers with exquisite displays and profitable promotional opportunities, and providing community organizations with popular school and charity fundraising tools.

"Compared with other citrus growing areas, the cooler climate and higher humidity really have an impact on the eating experience," Jones added. "Sweet Valley Citrus tastes significantly better, and the Brix value is always higher."

Sweet Valley Citrus is also famous for its extraordinary Shiranui citrus, Caracalla navel, grapefruit, Kishu citrus, orange and lemon.

Due to its convenient location in the southeast and the supply chain problems of the US ports, Sweet Valley Citrus packers also provide fresh fruits and quickly deliver them to areas east of Mississippi, reducing delivery time and extending the shelf life from a few days to a few days. week.

Headlines Current Issues Printed Archives Contact Us Subscribe to Search

Please share your news digital or print advertising options with us

Copyright © 2021 Agricultural Products News• Covering global fresh produce since 1897