Uncertainty and fear of high inflation prompted residents of San Juan to spend more on cleaning products and food. The exchange rate moving on 21 July prompted the middle class to buy with the pesos in addition to the Christmas bonus. Sources consulted in the area agreed on these two points and commented that Ghost of the Missing produced the perfect mix for promoting consumption.
Prices have been rising, especially for food, since the crash in the economy that followed the departure of Minister Martin Guzmán. Sugar registered a 30% increase and there are no marks on the shelves, same happens with oil, which sells up to two units. These were the products sanjuaninos bought the most in supermarkets.
Other products sold were cleaning products, which are the products with the highest growth in this type of reference. There are products that are made from raw materials that come from overseas and, therefore, prices go up a lot as they are linked to the dollar value.
In gondolas, consumers can be seen looking for deals. In the supermarket you could see angry people, looking at the shelves and making accounts to see what they could and could not carry. People were also seen returning goods at the checkout as they did not bring money.
The area that turned out to be bought was mainly the middle class, earning around $100,000 a month. They are the ones who can count on a little extra which doesn’t make buying dollars possible but that allows them to buy everyday consumer products.
People were seen shopping in groups at wholesalers. Friends, relatives unitedly try to make a difference by buying the products.
He told the housewives that this is unlikely in the most disadvantaged social sectors as their delicate day-to-day life prevents them from having any surplus. “They’re shopping day by day,” said Laura Vera, the head of the said organization.
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